News

Casey James, class of 1998 alumna, returns to IPS as our Director of Communications

Casey James has over 20 years of entrepreneurial experience in the retail and hospitality sector. Casey’s experience in brand and marketing, digital and community engagement has led to her professional role as a Brand and Marketing Consultant and Coach, Podcast Host and Founder of Thryve.

As the former Brand and Marketing Director for a global brand, Casey operated and worked side by side with her family, who owned a luxury retail and hospitality tea concept for 17 years. In her role, she led a small team and managed all aspects of marketing, branding, digital, communications, community engagement, partnerships and events. One of Casey’s career accomplishments included the Grand Opening of TWG Tea in Canada, where she planned and oversaw an impressive Gala event with a 600+ list of high-profile guests, including media from all over North America, and a celebrity guest, Coco Rocha. She has worked extensively with PR Firms, top event planners, national and local media and influencers to lead marketing campaigns that build brand awareness and sustainable longevity in the market.

In 2018, Casey founded her own consulting business providing Brand and Marketing support for purpose-driven businesses and one-on-one coaching for professional women and mothers. At the same time, she founded Thryve, a community-driven resource for modern women in motherhood. Casey facilitates mothers to embrace their expanded identity through motherhood circles, mom meet-ups, a digital membership, a podcast, and one-on-one coaching. Starting as a blog in 2018, Thryve has evolved into a space which connects like-minded women with experts in the ‘motherhood’ professional and wellness space. Her own personal journey of transition into an additional, significant role of mother while continuing to be a purpose-driven professional has led her to where she is today. She encourages women to honour their strong sense of Self, re-define their self-care journey and grow into their new ’title’ as a mother. Casey hosts the Thryving Mother podcast, aiming to re-define and embrace women’s expanded identity in motherhood.

In January 2022, Casey joined the team at Island Pacific School as the Marketing and Communications Consultant, then transitioned into the role of Director of Communications. She develops and oversees the marketing and communications strategies, which include the development of goals, strategies, and implementation plans to execute comprehensive and dynamic marketing campaigns at Island Pacific School.

Casey achieved her Bachelors Degree in Psychology from Simon Fraser University, has a certificate in Project Management in Marketing from BCIT and volunteers her extra time monthly as a mentor at Dress for Success, Vancouver. She lives in West Vancouver, Canada with her husband and two children, Caiden and Sadie.

Get in touch with Casey at casey.james@islandpacific.org if you have any questions related to our marketing and communications or would just like to talk about her time at IPS back in the 90’s!

See Casey’s illuminating video about her memories at Island Pacific School here, submitted for our 25th Anniversary event in 2020.